You should avoid or get rid of these because they could nullify your whole SEO efforts.Ī backlink can be considered toxic for many reasons, but all point to the same concept: a backlink is toxic when it is not authentic. And then there are bad links, also called toxic links. These will skyrocket your SERP positions. There are good links, that is, links that come from other authoritative pages for the same keywords. See, not all links are the same when it comes to SERP scoring. You don’t just need links - you need high-quality backlinks. One of them is to have as many backlinks as possible.īy now, you are probably thinking “well, that’s easy, I can place a lot of links to my page in other pages I own, and problem solved.” Nah-ah. To be considered authoritative by a search engine, the webpage must meet some conditions. That means those pages appear in the first places in the SERPs for those keywords or, even better, are placed inside featured snippets, which practically guarantees thousands of visitors each day. Search engines favor web pages that are authoritative for each keyword searched. And the second priority should have a great link-building strategy that gets you a lot of links pointing to your pages - that is, backlinks. Your SEO strategy should have as the number one priority the creation of excellent and original content. (In case you don’t understand any of these acronyms, you should probably read an introduction to SEO before reading the rest of this article.) If you own or manage a website, you must have an SEO strategy that thrusts your pages to the top of SERPs. Grab a marker, go to your whiteboard, and add a daily priority task: “Check, monitor, and create backlinks!” After a time of fulfilling that order every morning, immediately after your first cup of coffee, you will see the results in the form of hordes of new visitors coming to your website.
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